Trademark Search: The most important reason for a trademark search is to make sure the mark you choose is not already registered or already being used or protected by a third party or competitor, thereby exposing you to liability for trademark infringement. A trademark search also helps identify existing registrations or use of similar trademarks, which can also result in liability or problems.

A trademark search is a collection of detailed information obtained from conducting extensive legal research and investigation of the mark you've selected. It also includes research and investigation of other marks, which are similar in sound, spelling, pronunciation, appearance, meaning or commercial impression. Quality trademark searches can be hundreds of pages of detailed information.

When done correctly, a reliable trademark search will access the records of the United States Patent And Trademark Office (USPTO), The United States Library of Congress Copyright Records, the World Intellectual Property Organization (WIPO) Records, both state and local government records and filings, internet and domain name registries, multiple internet websites and browsers, phone directories, business directories, product catalogs, trade journals, magazines, newspapers, periodicals, news letters, and numerous other publications and databases.

The content and accuracy of a trademark search is critical to an attorney's accurate analysis and evaluation of whether you can legally use or register a mark. For this reason, we only rely on trademark searches prepared by the industry's leading trademark search specialists. In working with these search specialists, our attorneys and legal staff provide the search parameters and details needed for a customized search that fits your particular facts and circumstances.

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Attorney Review and Analysis: Experienced trademark attorneys review your trademark search results because a trademark search is just paper if you don't have the legal knowledge and experience to read and interpret all the detailed information contained in the search. Incorrect reading or interpretation of a trademark search can lead to dangerous results. A trademark search should only be read and interpreted by a trademark professional qualified to provide you with recommendations for properly registering and protecting your mark.

Accurate Reporting: As attorneys, our job is to provide you with accurate information, whether it is good news or bad news. Legal analysis of a trademark search may disclose that your mark is not available for use or registration. Legal analysis can reveal obvious or hidden dangers, which can subject a business to unreasonable risk or liability.

Although negative trademark findings may create initial disappointment, it is better to receive accurate information about potential risks and dangers so you can avoid or eliminate them. If the mark you choose is not available for use or registration, our attorneys can recommend strategies, changes or modifications to help avoid conflicts and potential hazards. In many instances, the changes or modifications result in solutions, which clients prefer over their original choice of marks.

Cost Efficiency: Certain trademarks may be difficult to register, or the cost of registration may be more than a client considers worthwhile. Depending on the circumstances, some marks are worth investing more time and expense in than others. Sometimes it may even be more cost efficient or advantageous to select a new trademark altogether. Often the best ideas are born of necessity, and sometimes the new trademark selected is altogether better than the original.

These important business decisions require complete and accurate information, as well as clearly defined options. The knowledge and experience of a trademark attorney are a big advantage at this stage of the trademark process. No business needs surprises, and therefore we provide realistic estimates of anticipated costs and expenses for registering and protecting your trademarks. We also provide creative options, and cost saving alternative strategies geared towards the long-term success and profitability of your business.

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