Truth #1: Trademarks Are Valuable Investments:
To obtain a Federal Trademark Registration you can realistically expect to pay between $1,800 to $2,200, over the course of 12 months. The degree of complexity or unforeseen circumstances can increase or lower this estimate. This price includes the trademark search, attorney analysis and opinion letter, and the preparation and filing of the application and USPTO filing fees.

Trademarks are the symbol of the your company's good name and reputation, or that of your company's products and services. Registration can entitle you to exclusive use of your trademark, and prevent others from using identical or similar marks. A trademark is an extremely valuable business asset, which can last for an unlimited amount of time when properly maintained. With so much at stake, be sure to know the qualifications of whoever handles your trademark law matters. Make sure only experienced trademark professionals are researching, registering and maintaining your mark in a cost efficient manner and accurate.

Trademark Services Provided

Trademark Selection Trademark Registration Strategy Recommendations Preliminary/Knock-Out Searches Full Trademark Searches Legal Analysis and Interpretation of Searches Trademark Research & Investigation Legal infringement/non infringement Opinions Trademark Protection Strategy Recommendations Application Preparation and Filing Application Monitoring and Expediting USPTO Office Action Review & Responses Intent to use applications Statement of use declarations Admendments to alleged use

USPTO/Trademark Trial And Appeal Board (TTAB) Appeals Trademark Opposition Proceedings Trademark Certificate Accuracy Verification Trademark Infringement Enforcement U.S. Customs Anti-Piracy Protection & Recordation Section 8 and 15 Affidavit Preparation and Filing Trademark Registration Renewals (Section 8&9) Trademark Infringement Defense Trademark Protection Trademark Cancellation Proceedings Trademark Licensing Trademark Acquisitions Trademark Transfers/Assignments Trademark Valuations

Click here for our FREE order form and start the process to schedule a FREE trademark attorney consultation.

Truth #2: Trademark Law is Complex:
Trademark law is a specialized field comprised of federal, state and international laws, treaties, administrative rules, administrative orders, and court decisions. Therefore, it is important to have the assistance of an experienced trademark attorney to help you navigate through the complexities of the laws affecting the trademark registration process. Many businesses fail to recognize the complex nature of obtaining a federal trademark registration. This can lead to costly and unsuccessful registration attempts or potential liability for trademark infringement.

Whenever attempting to protect something as important as your good name and reputation, we recommend working only with trademark attorneys, experienced in the field of trademark law. Although trademark law is complex, we simplify the registration process by providing you with useful information and realistic expectations.

Truth # 3: What You Don't Know Can Hurt You:
The primary purpose of a trademark search is to find out if the name, logo or design you want to use, is already in use or available for your use and protection. In researching this, you want as much information as possible so nothing is overlooked and there are no unpleasant surprises. A quality trademark search that is in-depth and comprehensive is the best way to make sure you get all the facts you need.

Receiving cease and desist demands from attorneys, or cease and desist orders and injunctions issued by a state or federal court can be a costly and time consuming way to learn that your trademark search was not in-depth or comprehensive. Being forced to remove products from the stream of commerce or changing packaging, labels, marketing materials, signage or letterhead can be devastating. These are the things a quality trademark search and analysis by a trademark attorney are designed to avoid. This is why you should only rely on a trademark search, analysis and interpretation from an experienced trademark professional.

Click here for our FREE order form and start the process to schedule a FREE trademark attorney consultation.

Truth # 4: Not All Trademark Searches Are Equal:
When done correctly, a trademark search is a massive compilation of information relating to the name, logo or design you have chosen. It also includes information about names, logos, and designs that are similar in meaning, sound, looks, pronunciation, or commercial impression to your chosen mark. Quality searches are typically over a hundred pages of detailed information.

Information that goes into a quality trademark search is obtained from multiple data bases, including the records of the United States Patent And Trademark Office (USPTO), The United States Library of Congress Copyright Records, the World Intellectual Property Organization (WIPO) records, both state and local government records and filings, internet and domain name registries, multiple internet websites and browsers, phone directories, business directories, product catalogs, trade journals, magazines, newspapers, periodicals, news letters, and numerous other publications and databases. When it comes to trademark searches, the more information the better.

Trademark searches that are not in-depth and comprehensive, should never be trusted or relied on. Our trademark attorneys use and rely on well-established trademark search professionals that have distinguished themselves as both accurate and reliable. We only work with the trademark search specialists, which provide superior quality trademark searches that are considered by trademark professionals as the best in the business.

Truth # 5: Quality Trademark Searches Are A Wise Investment:
A quality in-depth and comprehensive trademark search costs between $400 and $525. The cost of our standard trademark search is $425. The search report is typically between 100 and 300 pages of detailed information. The cost of a logo or design search is slightly higher depending on the degree of complexity. You get what you pay for, and if you pay less you will get less. It is far more cost efficient to pay for a quality trademark search than it is to pay the consequences associated with a poor quality trademark search, which may result in defending against allegations of trademark infringement.

Answers to Your Questions